Starting a Small Business Online Using The Seven (7) Steps

      A lot of proven steps that you can follow to guarantee your success when you are starting a small business online. Thousands of people in the world today start and grow successful businesses by doing the following:

Step 1: Start a Business That Meets The Demand

  Most people who are just starting or start-ups out make the error of looking for an upshot first, and a market second.

To boost your chances of success, start with a market. The stratagem is to find a group of people who are out looking for a solution to a problem, but not finding many results. The internet makes this kind of market research easy:

• Visit online forums to see what questions individuals ask and what problems they are trying to resolve.
• Try keyword research to find keywords that a lot of people are searching, but don't have a large number of competition with other sites.
• Check out your prospective competitors by visiting their sites and taking note of what they are doing to meet the demand. Then you can use what you've learned and then create a product for a market that has already existed and then do it better than the competitors.

Step 2: Writing A Simple Copy That Simply Put,  Sells.

There's a proven sales copy formula that takes visitors through the selling process from the moment they arrive at the moment they make a purchase:

• Set off interest with an enthralling headline
• Describe the problem your product solves
• Establish your dependability as a solution to this problem
• Add testimonials from people who have used your product
• Talk about the product and how it adds value to the users
• Make an offer
• Make a strong assurance
• Create urgency
• Ask for the sale

Throughout your copy, you need to focus on how your product or service is extremely able to solve people's problems or make their lives easier with your product. Think like a client and ask "What's the benefit for me?"

Step 3: Design Your Website

Once you've got your product, and you've hit down your selling process, now you're ready for your startup business web design. Always remember to keep it simple. You have fewer than few seconds to grab customer's attention, otherwise, they're gone, might not be seen again. Some important prong to keep in mind:

• Choose one or two plain fonts on a white background.
• Make your navigation clear and simple, and the same on every page.
• Only use graphics, audio or video if they enhance your message and tell what you sell.
• Include an opt-in offer so you can collect e-mail addresses.
• Make it easy to buy, not more than a few clicks between customer and checkout.
• Your website is your online storefront, so do ensure to make it customer-friendly.

Step 4: Use a Search Engine To Manage Selected Buyers To Your Site

The pay-per-click (PPC) adverts are the easiest way to get traffic or bandwidths to your brand new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords search, as well as headlines, prices and selling approaches. 

Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can deal out the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.

Step 5: Initiate A Special Status For Yourself

People use the internet to find information. Provide that information for free to other sites, and you'll see more traffic and better search engine rankings. The secret is to always include a link to your site with each dainty of information.

• Give away free expert content, create articles, videos or any other content that people will find useful, share that content through online article catalogue or social media sites.
• Add "invite a friend" links on valuable content on your website.
• Become an active expert in industry forums and social networking sites where your target market hangs out.

Step 6: Proof Email Marketing Converts Leads Into Customers

When you build an opt-in list, you're creating one of the most valuable assets of your online business. Your customers and subscribers have given you permission to send them an email (ie Sending out Bulk mails). That means:

• You're giving them something they've asked for.
• You're developing lifetime business relationships with them.
• The response is 100 per cent measurable.
• Email marketing is cheaper and more effective than that of TV or radio broadcasting, printing flyers because it's highly targeted.

Whosoever visits your site and opts into your list is a very hot lead. And there's no better tool than email for following up with those leads.

Step 7: Enlarge Your Income Through Upselling

One of the most important internet marketing strategies is to develop every customer's lifetime value. At least out of the total number of people who have bought your product from you once will buy from you again and again if you follow up with them. Closing that first sale is by far the most difficult part, not to mention the most exorbitant. So use upselling to get them to buy again:

• Offer products that supplement their original purchase.
• Send out electronic loyalty coupons they can redeem on their next visit.
• Offer related products on your "Thank You" page after they purchase.

Appraise your customers for their loyalty and they'll become even more loyal to you.

Which one of the above steps do you feel is most important to start an Online Business with? Share your thoughts in the comment section below!